7 Skills You Need to become a  Successful Digital Marketer

  | 5 min read
digital marketer

Digital marketing is a fast-growing trend in contemporary marketing practice thanks to the internet revolution. Today in Tanzania, according to the Tanzania Communications Regulatory Authority (TCRA), the number of internet users rose to 23 million in 2018, a 16 per cent growth from the previous year. Digital marketing gives companies access to a wider target audience with the help of advanced technologies. With the right tools, you can reach a large number of people with your message in a matter of seconds.

To be a successful online marketer you have to be a passionate communicator, with a desire to provide solutions to customers. You need to understand the psyche of your customers. You need to know what they want, and how you can communicate the right message that solves their problems.

Here are some 7 tips that might help you to excel as a digital marketer in Tanzania.

1. Video Production Skills

video production digital marketer

It is the age of visuals. Words can be boring. Why is this skill important? Because it is engaging and personal. When your market sees a video clip about the features of your product, they will enjoy watching it. Videos have a high influence on online marketing.

As an online marketer, you don’t have to know everything about video production but you need to know the  ABC’s of how to create and edit a short video. Learn how to use Adobe Premiere Pro and Final Cut Pro. Remember to keep a portfolio of the works you have shot and produced

2.  Social Media Management Skills.

Social Media platforms are the playgrounds of online marketers. Effective communication plan is now supported by social media marketing strategies.  In order to stand out as an online marketer, you should be able to navigate the maze of Facebook, Instagram, Twitter and LinkedIn among other platforms. Learn about posting organically using Sprout Social and monitor growth, engagement and impressions. Learn how to sponsor posts and reply to comments in a manner that increases engagement. In order to be good in social media, learn the time slots when the traffic is high and which posts receive the most clicks and engagement. This will help you to maximize your social media performance. Always remember to work with a social media strategy. Take a course from LinkedIn and earn a Linked Learning Certificate. Take Facebook Blueprint course to up your skills.  

Any good online marketer should know how to turn their objectives into accomplishments with social media tools, it’s a must skill to own.

3. SEO & SEM

SEO and SEM search engine optimization digital marketer

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) help your digital strategy on data and content levels.  First, learn the basics of a well-written SEO. Good SEO content can help in lowering ads costs. .. The function of SEO is to insert relevant keywords on search engines and website pages. Well, optimized content will be accessed quickly with search engines like Google.  s.Take courses from Google, LinkedIn and Udemy Academy in order to learn about SEO and SEM.

4. Data Analytics

One of the important skills a digital marketer must have is the ability to understand how to interpret data.  Business owners are now searching for people who know how to “read” the data from the internet and use it to improve their businesses.

Google Analytics is the centre of your digital marketing strategies. This is a tool that helps you to collect data from the internet users who have accessed your website and helps you make sense of what it means for your business growth. Google Analytics information is used by digital marketers to address marketing campaigns and activities. To better your skills, take online courses on Google Analytics.  . . .

5. Content Marketing skills

content marketing skills digital marketer

Content can take many forms, like emails, web content, blogs, e-books, etc. To be a skilled digital marketer, you must have a firm grasp on content creation and management. Content marketing helps you craft engaging content that attracts the attention of your customers. Learn about copywriting skills and how to create strong CTA content that gets your customers to take specific actions. 

6. Persuasive Skills

Content management is about how convincing you can be as a marketer. It is about using marketing campaigns to drive brand awareness and sales. Familiarize yourself with market language and master how to influence buying and engagement through simple language that can be understood by your market. If you target market is not sophisticated, learn how to speak their language. Remember, persuasion also comes from confidence.

7. Campaign Management skills

digital marketer

Digital Marketers have experience in campaign creation and management. They have a portfolio of campaigns they have managed using digital marketing practices. Since digital marketing involves working online, you should be able to create marketing campaigns that target customers using digital tools like email, mail shots, online ads, etc. Learn how to manage to achieve desired deliverables while meeting deadlines.

Remember, a successful digital marketer will have the passion and ability to adapt quickly to new ways of advertising online. A digital market can work alone to achieve the set out objectives. You need to remember that online marketing is now the force to reckon with and every business is transitioning from conventional marketing to this new way of speaking to customers.

Mustapha Mosha
Mustapha Ally is a Community Marketing Manager at Zoom Tanzania and BrighterMonday Tanzania. He loves digital marketing social media