BIMA (http://www.bimamobile.com/) is the
leading emerging market insurance player, using innovative mobile technology to
democratise access to microinsurance services for consumers at the bottom of
the pyramid, who have never had insurance before. Our purpose is to challenge
the status quo and disrupt the traditional insurance sector, using mobile
technology to distribute accessible, affordable and simple insurance products
for the mass market.
is to create a world where everyone can access the products and services needed
to protect the future of their family and provide a safety net to customers
that the traditional insurance market does not serve. We are giving people the
peace of mind to conﬁdently take on their everyday challenges in life. By doing
so, we have a huge impact on millions of lives globally.
eight years, BIMA has established itself as one of the fastest-growing and most
innovative companies in emerging markets. We already have thriving operations
in 15 markets across Africa, Asia, and Latin America with 26 million
subscribers registered to date. BIMA has been featured in CNBC, The Economist,
Wired, Financial Times, The Guardian and has won several awards including the
MasterCard Foundation Global Prize, the Mondato Asia Social Impact Awards,
Africa Business Awards and the FT Transformational Business Award.
In Tanzania, BIMA (Milvik Tanzania Limited) has partnered with Tigo to
distribute Life, Personal Accident and Hospitalisation Cash insurance products
paid for via Mobile-Money. Our call center encompasses a
large team of about 200 sales agents. Milvik Tanzania Ltd represents an
exciting opportunity to join a growth stage business that has kept the best of
its entrepreneurial culture, while contributing to build a large team and impact
hundreds of thousands of customers across Tanzania. We like to think big and
start small, take ownership and give and earn respect.
continue our expansion in Tanzania, we are seeking a dynamic and experienced Marketing
Manager with a proven track record of developing overall marketing strategy and
delivering creative and effective consumer education and marketing campaigns. The
candidate must have proven experience of BTL marketing, digital marketing and
social media, as well as a strong understanding of the behaviours of Tanzanian
consumers at the bottom of the pyramid. Overall, this person must be attuned to
value the details as well as be able to understand the big picture and
both online and offline marketing
strategies in line with Milvik Tanzania Limited’s objectives
- Design marketing plans and manage delivery of 360
marketing campaigns (ATL, BTL, website, social media), and PR activities.
create digital media strategy and drive
digital marketing campaigns (primarily for Facebook)
- Plan and create all marketing
collateral for campaigns (brochures,
posters, roll-up banners, etc) with the support of BIMA global marketing team
(including in-house graphic designer) and in line with BIMA brand guidelines
- Develop and manage local website
and/or Social Media accounts – Facebook, Twitter, LinkedIn. Local website content &
basic SEO. Managing delivery of build, maintenance and support through
appropriate IT / web designer resources. Align local website with the global
website to ensure layout and content consistency.
content and write scripts for local videos.
stakeholders and 3rd party delivery partners
with sales teams to create marketing initiatives to maximize conversions
monitor and create reports on efficiency of ongoing efforts
- Feed the Global
BIMA Communications and Marketing team with content on products, announcements
create relevant content for PowerPoint presentations and local conferences or
events. Track and keep a record of all relevant conferences and events in
Tanzania to promote our products to targeted audiences
with internal communications (e.g.: writing internal quarterly newsletters) providing
ideas and insights and helping to implement internal comms projects, feed into
Required qualifications and experience
experience of BTL marketing, digital
marketing, Facebook (ads manager) and proven track record of implementing
complex social media campaigns are a
- Experience with consumer-facing
industries, specifically with bottom of the pyramid consumers and mass market. No experience in the insurance
sector is required, however experience in telecoms or financial services
communications is a plus.
- Relevant Marketing degree or equivalent
ability to create concise messages in Swahili that explain complicated issues
in a short and easy to understand way. Ability to tell a story simply,
creatively and engagingly.
- A strong
‘solutions focus’ and be comfortable working in an environment where there is a
high personal accountability for deliverables.
ability to motivate and efficiently manage different stakeholders
energy and flexibility, great personal communication skills (both written and
verbal) and huge amounts of drive.
creative and out-of-the-box thinker, capable of creating new ideas from scratch
and refining existing ones
in English is required.