Dar es Salaam Full Time Healthcare
TSh Confidential
3 weeks ago

Job Summary

We are seeking a dynamic and experienced Marketing Manager with a proven track record of developing overall marketing strategy

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

BIMA (http://www.bimamobile.com/) is the leading emerging market insurance player, using innovative mobile technology to democratise access to microinsurance services for consumers at the bottom of the pyramid, who have never had insurance before. Our purpose is to challenge the status quo and disrupt the traditional insurance sector, using mobile technology to distribute accessible, affordable and simple insurance products for the mass market. 


Our vision is to create a world where everyone can access the products and services needed to protect the future of their family and provide a safety net to customers that the traditional insurance market does not serve. We are giving people the peace of mind to confidently take on their everyday challenges in life. By doing so, we have a huge impact on millions of lives globally.


In just eight years, BIMA has established itself as one of the fastest-growing and most innovative companies in emerging markets. We already have thriving operations in 15 markets across Africa, Asia, and Latin America with 26 million subscribers registered to date. BIMA has been featured in CNBC, The Economist, Wired, Financial Times, The Guardian and has won several awards including the MasterCard Foundation Global Prize, the Mondato Asia Social Impact Awards, Africa Business Awards and the FT Transformational Business Award.


In Tanzania, BIMA (Milvik Tanzania Limited) has partnered with Tigo to distribute Life, Personal Accident and Hospitalisation Cash insurance products paid for via Mobile-Money. Our call center encompasses a large team of about 200 sales agents. Milvik Tanzania Ltd represents an exciting opportunity to join a growth stage business that has kept the best of its entrepreneurial culture, while contributing to build a large team and impact hundreds of thousands of customers across Tanzania. We like to think big and start small, take ownership and give and earn respect.



Position overview

To continue our expansion in Tanzania, we are seeking a dynamic and experienced Marketing Manager with a proven track record of developing overall marketing strategy and delivering creative and effective consumer education and marketing campaigns. The candidate must have proven experience of BTL marketing, digital marketing and social media, as well as a strong understanding of the behaviours of Tanzanian consumers at the bottom of the pyramid. Overall, this person must be attuned to value the details as well as be able to understand the big picture and prioritize accordingly.



  • Develop both online and offline marketing strategies in line with Milvik Tanzania Limited’s objectives
  • Design marketing plans and manage delivery of 360 marketing campaigns (ATL, BTL, website, social media), and PR activities. 
  • Particularly create digital media strategy and drive digital marketing campaigns (primarily for Facebook)
  • Plan and create all marketing collateral for campaigns (brochures, posters, roll-up banners, etc) with the support of BIMA global marketing team (including in-house graphic designer) and in line with BIMA brand guidelines
  • Develop and manage local website and/or Social Media accounts – Facebook, Twitter, LinkedIn. Local website content & basic SEO. Managing delivery of build, maintenance and support through appropriate IT / web designer resources. Align local website with the global website to ensure layout and content consistency.
  • Shape content and write scripts for local videos.
  • Manage stakeholders and 3rd party delivery partners
  • Collaborate with sales teams to create marketing initiatives to maximize conversions
  • Continuously monitor and create reports on efficiency of ongoing efforts
  • Feed the Global BIMA Communications and Marketing team with content on products, announcements etc.
  • Help create relevant content for PowerPoint presentations and local conferences or events. Track and keep a record of all relevant conferences and events in Tanzania to promote our products to targeted audiences
  • Support with internal communications (e.g.: writing internal quarterly newsletters) providing ideas and insights and helping to implement internal comms projects, feed into global communications.


Required qualifications and experience

  • Proven experience of BTL marketing, digital marketing, Facebook (ads manager) and proven track record of implementing complex social media campaigns are a must have
  • Experience with consumer-facing industries, specifically with bottom of the pyramid consumers and mass market. No experience in the insurance sector is required, however experience in telecoms or financial services communications is a plus.
  • Relevant Marketing degree or equivalent qualification.
  • Proven ability to create concise messages in Swahili that explain complicated issues in a short and easy to understand way. Ability to tell a story simply, creatively and engagingly.
  • A strong ‘solutions focus’ and be comfortable working in an environment where there is a high personal accountability for deliverables.
  • Demonstrated ability to motivate and efficiently manage different stakeholders
  • High energy and flexibility, great personal communication skills (both written and verbal) and huge amounts of drive.
  • A creative and out-of-the-box thinker, capable of creating new ideas from scratch and refining existing ones
  • Fluency in English is required.

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