1. The Sales & marketing department is in charge of determining overall sales and marketing strategy for the company products towards maximizing the company’s revenues.
2. He/she will lead on implementation, reporting and reviewing of the strategic and operational Sales
& Marketing Plan across all relevant departments.
3. He/she will advise on new ventures for revenue growth based on market
segment, competition analysis and buying trend.
4. He/she will manage the work flow and plan of sales personnel to ensure maximum productivity, personal
development and impact on KPIs
5. Achieve sales targets as set and defined by the organization
Develop a marketing and communication for visibility
& Brand awareness strategy in form of action plan for the office of
Rwanda and for ITM Group;
Lead on building internal and external relationships
to fulfil the organisational vision of being the ‘go-to’ service provider;
Oversee the management of agreed sections of the ITM
website – including quality control, data upload and social media activity.
Build strong relationships with partners and consumers and
regularly interacts with them by attending sales workshops, seminars and
Ensure that all marketing support are designed
according to ITM corporate brand book;
Support ITM events programme and any other projects
Develop a clear sales pipeline and strategies in
collaboration with the Head of Sales and Marketing department.
Achieving marketing and sales operational objectives
by providing strategic information and recommendations plans and reviews
Preparing, completing and budgeting action plans
Resolving problems, identifying trends and determining
Liaise with the finance department to meet sales
financial objectives by forecasting requirements;
Determining annual and gross-profit plans by
forecasting and developing annual sales quotas for the company;
Projecting expected sales volume and profit for
existing and new products;
Analyzing trends and results;
Establishing pricing strategies and recommending selling
prices tailored to the market;
Defining market, competitor's share, and
competitor's strengths and weaknesses;
Forecasting projected business; establishing targeted
Improving product marketability and profitability by
researching, identifying, and capitalizing on market opportunities;
Improving product packaging in collaboration with the Head of Sales & Marketing
Maintaining rapport with key customers by making periodic
visits, to insure quality, customer satisfaction, exploring specific needs
and anticipating new opportunities;
Providing information by collecting, analyzing, and
summarizing data and trends;
Supervise and drive performance of the B2B sales
team to achieve targets set by the partner;
Evaluate and monitor the B2B sales pipeline on a
daily and weekly basis;
Develop a strong sales force for ITM and for B2B
Insure product knowledge and awareness amongst all
the sales executives;
Daily, weekly and monthly reporting of sales
activities to the Country manager and to
the Head of Sales & Marketing department;
Perform any other duties assigned by the Country
Analyses market behavior including market segments, buying trends and competitor analysis, and defines data-driven action strategies in order
to consistently optimize the business’s commercial performance.
Analyse sales performance for the
purpose of reporting sales strategy successes, weaknesses, and opportunities
Provide recommendations for product development.
Identifies areas of improvement
in sales strategies with a view of establishing actionable insights to
enhance sales and business profits.
Conducts regular research on
the latest market best practices and trends in order to constantly keep the
business ahead of other players and securing a greater market share.
Any other relevant task corresponding to the level
of the role assigned by the Country Manager.
skills, experience and education)
degree in Business studies or related
5 years work experience in sales
level negotiation skills and acquired
of sales related software as well as other office programs
oral and written communication skills
organization and time management skills
command of English and knowledge of French is an added advantage
Strength and personality traits
Relatable and sociable
Prioritizing and capacity to work under