Dar es Salaam Full Time Healthcare
TSh Confidential
1 month ago

Job Summary

The Senior Sales Manager is responsible for driving acquisition and retention of hundreds of thousands of customers

  • Minimum Qualification: Bachelor
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description

About BIMA (Milvik Tanzania Limited)

BIMA (http://www.bimamobile.com/) is the leading emerging market insurance player, using innovative mobile technology to bring insurance to people who have never had it before. Our purpose is to challenge the status quo and disrupt the traditional insurance sector, using mobile technology in a smart way to distribute accessible, affordable and simple insurance products for the mass market. 

Our vision is to create a world where everyone can access the products and services needed to protect the future of their family and provide a safety net to customers that the traditional insurance market does not serve. We are giving people the peace of mind to confidently take on their everyday challenges in life. By doing so, we have a huge impact on millions of lives globally.

Milvik Tanzania Ltd (BIMA) has partnered with Tigo to distribute Life, Personal Accident and Hospitalisation Cash insurance products paid for via Mobile-Money. Our call center encompasses a large team of about 200 sales agents. Milvik Tanzania Ltd is currently growing and represents an exciting opportunity to join a growth stage business that has kept the best of its entrepreneurial culture, while contributing to build a large team and impact hundreds of thousands customers across Tanzania. We like to think big and start small, take ownership and give and earn respect. If this sounds like you, we would like to hear from you!


Position overview

The Senior Sales Manager is responsible for driving acquisition and retention of hundreds of thousands of customers, through building a strong sales culture among our salesforce. The Senior Sales Manager is responsible for managing our growth strategy to meet budget targets – including enhance agents’ productivity, provide coaching on sales techniques, monitor performance in a timely fashion, build a strong sales management team and performance culture and mobilise the right incentives and motivational techniques to boost agents’ morale.

The Senior Sales Manager reports to the General Manager and directly line manages over a dozen of sales leaders, and indirectly manages over 200 sales agents.



1. Drive high quality & quantity sales according to budget

  • Design and implement appropriate sales (and consumer education) techniques among sales team that lead to high productivity and quality
  • Contribute to sales strategy (product mix and product development, marketing and promotional campaigns, customer segmentation, upselling and bundle selling, consumer education)
  • Implement an appropriate incentive structure leading to strong sales culture and improved sales performance
  • Develop a short to long-term engagement strategy drawing on various motivational techniques and tools to engage agents and maintain high morale in the team throughout the day/week/month/year (competitions etc).
  • Ensure headcount stability and healthy ratio of active agents
  • Monitor and provide feedback on teams performance on an hourly, daily, weekly and monthly basis and seek to understand underlying causes and take actions to address underperformance


2. Enforce discipline and routines

  • Implement robust systems to manage attendance, time-keeping and talk-time
  • Enforce Call Center rules
  • Implement a zero tolerance policy on fraud
  • Design and institutionalize daily, weekly, monthly routines
  • Implement a zero tolerance policy on underperformance
  • Lead by example through demonstrating irreproachable professional ethic


3. People Management: Supervise and coach the sales management team

  • Manage direct and indirect reports to deliver their tasks in an effective and timely fashion as per job descriptions.
  • Build the capacity of and continuously develop direct and indirect reports


4. Reporting and analytics

  • Prepare various sales presentations and reports, analysing trends and drivers of performance.


5. Build a strong team culture in line with BIMA values (Give and earn respect, Take ownership, Think big start small) and customer promises (affordable, simple, caring, and trustworthy)


6. Enforce BIMA policies and processes (Human Resources and Standard Operating Procedures)  


Required qualifications and experience

The requirements listed below are representative of the qualifications, knowledge and skills deemed necessary to perform the responsibilities associated with the position and described above.



  • Bachelor’s Degree in Business, Marketing, or Communications preferred


Expertise and Experience

  • 5+ years’ experience in sales
  • Excellent sales techniques and ability to think strategically about customer acquisition and retention
  • 5+ years of leadership track record in managing very large teams
  • Excellent communication, interpersonal and management skills required
  • Advanced conflict resolution skills required
  • Ability to work overtime as necessary to meet budget and guide team


  • Written and Spoken English
  • Swahili



  • Full-time role, one year contract renewable

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